Antenna International Spring 2012 Newsletter
ANTENNA ECHO
CONNECTING THE WORLD TO CULTURE Spring edition 2012
Audioguide Louvre - Nintendo 3DS
Antenna facilitates a new era of 3D audio guides at the Louvre

Antenna International™ is proud to continue its long-standing partnership with the Louvre through facilitation and on-site management of a new era of handheld digital interpretation. The Audioguide Louvre – Nintendo 3DS, made available to the public in April, provides visitors to the world’s most visited museum with a tool to deepen their knowledge of art and culture in a fun and interactive way.

The new guide uses content produced by Antenna for the Louvre’s previous multimedia guide and has been enhanced to take advantage of the features of the Nintendo 3DS system including 3D images and animation and an interactive map that allows visitors to see exactly where they are in the museum. It also offers over 700 commentaries on the works of art and tells the story behind the building itself. The versatile guide can be tailored to individual tastes and brings the artworks to life, thanks to commentaries from the museum’s curators and lecturers.

Antenna has worked closely with Nintendo to facilitate the launch and has also designed and developed bespoke mass charging racks to support the 5,000 3DS devices maintained on-site as well as providing general consultancy for the project logistics and operations. The Louvre chose to retain Antenna’s unrivalled on-site operations service managing the guide’s distribution to the museum’s 15,000 visitors per day along with the complex day-to-day operations and logistics. The Audioguide Louvre – Nintendo 3DS is available in seven languages with a French sign language version coming soon.

App marks anniversary of Californian landmark

As part of its continued services to the National Parks Conservancy, Antenna International™ has produced an official Golden Gate Bridge app for the 75th anniversary celebrations of this iconic landmark. Most people think of driving over the bridge but there are tons of things to do on foot and the app will help visitors to plan their trip to the bridge and learn more about it. Packed with fun facts, interactive games and archive footage and recordings of bridge workers, telling their hair-raising stories of construction during the 1930s, the content will delight users of all generations!

Available on the iTunes App Store now

Golden Gate Bridge app
Rome Civici
Rome’s spectacular treasures now experienced on XP-Iris™

Antenna International™ is delighted to announce that it has won the major tender to be the exclusive provider of audio tour services for Civici Roma. This includes some of the most iconic buildings in the eternal city: the Musei Capitolini that is both the world’s oldest public museum and home to the iconic equestrian statue of Marcus Aurelius; the Mercati di Traiano Museo dei Fori Imperiali – with more than 40,000 objects from the original Forum; the Ara Pacis peace altar from 9BC; the Museo Barracco; the Museo Napoleonico – containing the great collection of Napoleonic art, the Musei di Villa Torlonia and the Museo di Roma.

From winning the bid to serving the first visitor was a period of less than three weeks. It is a great testament to Antenna’s resources, operational efficiencies and global support that enabled hundreds of devices to be delivered, installed and ready to serve the first visitor on time and within budget - a process that would usually take six months!

Antenna won the tender with its new XP-Iris™ audio and multimedia tour handset. In the short time the player has been available to clients, it has already made quite an impact on the interpretation world. With its unique blend of keypad and touchscreen technology – combined with the reliability and robustness that is always associated with Antenna’s products – it is poised to push the boundaries of interpretation further than ever before, expanding the possibilities of what visitors can do and experience in front of an object.

XP-Iris Frauen App

Truly multi-platform offer at Pinakothek der Moderne

Antenna International™ has provided a multi-platform interpretation solution for the exhibition Women: Picasso, Beckmann, De Kooning. Using the Antenna Publisher™ software, the Digital Media team has published interpretative content delivered to visitors on iPod/iPhone, iPad and Antenna’s XP-Iris™ multimedia player. The production, in German, allows users to take a closer look at the life and work of the artists – and the women influencing their works – via a beautiful interactive timeline, behind the scenes interviews with curators as well as videos and rare footage of the artists. The apps are available on iTunes or visitors can enjoy a multimedia tour on XP-Iris™ at the exhibition.

For the Love of Damien: Hirst exhibition opens at Tate Modern

An Antenna app and multimedia guide accompanies this summer’s much-anticipated blockbuster at Tate. The works are presented by theme, so users can follow Hirst’s thinking around his materials and the ideas that have fascinated him since the beginning of his career. Hirst’s own commentary features throughout, as well as exhibition curator, Ann Gallagher. Also featured are specially commissioned films around certain pervasive themes, such as “Death” and “Value and Mass Production” including a variety of voices and viewpoints, from the scientific, to the economic, to the religious. The app is available as a multimedia guide at the exhibition and downloadable from the iTunes App Store.

Hirst app
Michelle Penn, Storyteller-in-ChiefMichelle Penn, Storyteller-in-Chief

Introducing Antenna’s new Digital Media department

Formerly Creative and Production, the new name more accurately reflects Antenna’s expertise in creating more multimedia and cross-platform interpretation than ever before. New roles such as Storyteller-in-Chief and Experience Designer reinforce Antenna’s commitment to the art of storytelling combined with intuitive, elegant and innovative approaches to tour production ensuring our clients continue to provide their visitors with outstanding experiences on both existing and emerging platforms. Say Hello to your new Content, Interactive or Sound Designer today!

LATEST NEWS from the
world leader in mobile interpretation

London
Tate Britain
Picasso and Modern
British Art

Feb 15 – Jul 15, 2012

A multimedia guide on iPod Touch accompanies the exhibition and traces Picasso’s lifelong connections to Britain with pictures, videos and commentaries from curator Helen Little.
Margate, UK
Turner Contemporary
Tracey Emin

May 26 – Sep 23, 2012

Audiovisual tour in English on the XP-Iris™ for Emin’s first major solo exhibition in Margate where she grew up, exploring themes of love, sensuality and romanticism with emotional excerpts from the artist herself.
Doylestown, USA
The Michener Art Museum
Treasures from the
Uffizi Gallery

Apr 21 – Aug 10, 2012

An audio guide accompanies this exhibition drawn from the holdings of the incomparable Uffizi Gallery in Florence and curated by its director, Antonio Natali.
The Hague
Mauritshuis at the Gemeentemuseum

May 2012

Rediscover the masterpieces of the world famous Mauritshuis collection, including Rembrandt, Vermeer and Potter, at its temporary home until renovation works complete in 2014.
Potsdam
Neues Palais
Friederisiko

Apr 28 – Oct 28, 2012

A universal audio tour in German and English accompanies this exhibition to mark the 300th birthday of Frederick the Great, one of the most multifaceted figures of European history. Special group tours also available.
Malbork, Poland
Malbork Castle Museum

May 15, 2012

Brand new multimedia tour of the museum on iPod Touch available in Polish, German, Russian and English.
Lyon
MAC Lyon
Robert Combas – Greatest Hits

Feb 24 – Jul 15, 2012

Android and iOS App in French to accompany the exhibition, featuring videos, commentaries and interest- ing soundtracks including some from Combas himself.
Venice
Museo Correr
Gustav Klimt

Mar 24 – Jul 8, 2012

Celebrating the 150th anniversary of his birth, an audio guide in Italian and English explores the artist’s relationship with architect Joseph Hoffmann. A Family Tour is also available.
Abu Dhabi
Manarat Al Saadiyat
Treasures of the World’s Cultures

Apr 18 – Jul 17, 2012

An audio guide on X-plorer™ brings to life elements of human history dating back two million years. Available in English and Arabic.
Singapore
ArtScience Museum
Harry Potter™ – The Exhibition

Jun 2 – Sep 30, 2012

On display for the first time in Asia, hundreds of props and costumes from all eight Harry Potter films are brought to life with an audio guide in English and Mandarin.
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