Why Social Media? July 26, 2010 Issue 1 ~ Click to view this message in a browser

Why Social Media? masthead

Dear Business or Organization:

Welcome to the first issue of "Why Social Media?" I hope you will find it interesting and informative, and that you will continue to subscribe.

My goal is to provide information about social media and how it can help your business or organization. Twice a month, the newsletter will include tips and stories about using this inexpensive and effective marketing tool to get the word out about your products and services.

Information is power. Information that is shared is more powerful still. Social media allows a flow of information never before possible. We hope that the information in this newsletter and in our seminars will help you harness the power available from participating in social networking and other forms of social media.

So, why social media? Let's find out together!

Why Social Media?
Big opportunity for small businesses

Social media gets the most notice in stories about big companies, doing big (and sometimes wacky) things to get noticed. However, I think social media is at its best and most effective for smaller organizations.

Social media is a conversation. It is personal, an interaction between humans, not corporate identities and customers. A smaller company can be more responsive to its followers, can build personal relationships that a larger business could not.

Do you know what people are saying about your business or organization on Facebook, Twitter, Foursquare, and Yelp? You should. And if the information is less than flattering, respond! Make it an opportunity. Correct the problem and demonstrate that your company offers real customer service. When you listen to your customers' comments and feedback you learn how you can better serve your customers' needs.

What are people saying about your competitor? Can you offer better service, a less expensive or better quality product? Can you fulfill a need that they cannot? By keeping up with information about your marketplace, you have the edge when it comes to knowing what your customers want.

It's often the simple things that mean the most. When someone posts that they have been to your store, tells people about a product or service they purchased from you----say thank you! By acknowledging your customers on Facebook or Twitter, you make friends and influence others to stop by.

If this sounds like old fashioned friendly business, it is! And smaller companies have the advantage over large corporations and nation-wide (or international) brands. You can respond to each of your customers, Facebook fans, and Twitter followers. You can provide personalized service. Social media is a tool to help you and it is a tool well suited for small businesses and organizations.

Not sure how to tap into
social media tools?

Each month, Creative Focus offers low-cost seminars to help businesses and organizations get started with social networking. Upcoming dates and further information is in the sidebar and on our webpage at http://cr8vfocus.com/cr8vevents.html

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