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Dear Shape Up SF Member, pumpkin-witch

October is here and for many, that last spooky day of the month kicks off the holiday season. For many, Halloween means candy, treats, and lots of sugar. But there are lots of fun ways to celebrate Halloween with healthier alternatives like cheese sticks cut to look like fingers with a carrot sliver for a nail; or apples cut to look like a mouth full of dead, rotten teeth (slivered almonds). Halloween can be healthy and fun! I encourage you to check out our healthy halloween suggestions available in English, Chinese, and Spanish . For some more spooky treats, check out this link.

And while we are talking food, October is full of opportunities to promote healthier food, including more appetizing school lunches during this National School Lunch Week. SPUR is hosting a noontime conference on Food Day, Kaiser Permanente is hosting a Food for Health Forum on October 15 and The UCSF / UC Hastings Consortium on Law, Science & Health Policy is sponsoring a conference entitled “Food Deserts: Legal, Social and Public Health Challenges” on Food Day, October 24, 2011 with keynote speech by Dr. David Kessler, former Commissioner of the FDA. And as I mentioned last month, check out the many other opportunities to celebrate Food Day (

I also want to remind you that we are in the process of readjusting our Coalition meetings. Our Steering Committee meets later this month to review the survey results and make a decision about subsequent Coalition meetings incorporating feedback from our Coalition members. What that means, is we will not be holding a Coalition meeting in October. Stay tuned to learn about our next meeting.

Our Shape Up SF partners have been hard at work organizing a successful Walk to School Day, wrapping up the PE assessment for a final release later this year, and conducting baseline assessments at small food retail stores in the Bayview. I'm keeping my piece short and sweet this month, so you can continue on reading about the great work happening.

-Christina Goette


What is Shape Up SF doing?

Safe Routes to School
PE Advocates
Bayview HEAL Zone
Southeast Food Access (SEFA) and Food Guardians 
Rethink Your Drink

What can I do?
Be informed.

2011 Walk to School Day Photos
stretch to yur left
Rec and Park's Phil Ginsburg leads a game of "Mayor Says" for the crowd (including Board of Ed president, Hydra Mendoza, Mayor Ed Lee, and Supervisor Jane Kim) for the walk to school.

Kids DIY safety crowns

Kids decorating "Visibility Crowns" to wear on their walk to school.

Two dogs joined Marshall students
on the walk to school. 

  audrey and group walking 2
Walking school bus crosses the street safely. 

Sandra M., parent, and Jeff B., SFMTA, hand out fresh fruit and Walk to School day giveaways at George Peabody Elementary.

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Thanks to our Gold Medal Partners:

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Safe Routes SF logo COLORBy Ana Validzic

This year, the SF Safe Routes to School Program organized International Walk to School Day on Wednesday, October 5th.  Thanks to the hard work of multiple partners, this year was the best Walk to School Day ever!  We were lucky to have beautiful blue skies instead of rain and had a record number of schools participating all over the city - 44 schools total with estimated 7,200 students participating.

Marshall Elementary in the Mission was kind enough to host the media mayor kidpower park marshall signevent for Walk to School Day.  We had a GREAT turnout at Marshall Elementary.  Over 35 families came to KidPower Park and joined Mayor Ed Lee, Marshall principal Mr. Peter Avila, Supervisor Jane Kim, Board of Education President Hydra Mendoza, SFMTA Director Ed Reiskin, and SF Recreation Parks Director Phil Ginsburg on a brisk walk to school. 

Thank you to everyone who made the event at Marshall such a great success, especially:

  • Mayor Lee for giving Marshall a special commendation for Walk to School Day;
  • Supervisor Kim for presenting the Walk to School Day resolution;
  • SFMTA: Placing 15mph speed limit signs around the school last week in advance of the event;
  • SF Rec Park: Opening KidPower Park for the event so early in the morning, setting up tents in case of rain, and leading the kids in a really fun warm up activity;
  • SFPD: for providing a safe escort for the schoolchildren and their families on the way to school;
  • Walk San Francisco: for organizing the media event;
  • Safe Routes to School Team: for organizing this morning's events and communicating to all the participating schools in the past month; and

most of all to MARSHALL Elementary - both staff and parents - for hosting us and highlighting how safe and fun walking to school can be!

Check out some of the media coverage we received and be sure to check out the photos to the right!


H Here are some H
SFChronicle - Walking to school
SF - New 15 MPH School Zones Welcome Students on Walk to School Day - International Walk to School Day

83_PEadvocatesSquareLogo_black_printBy Marianne Szeto

Last year, the Shape Up SF PE Advocates worked with UCSF researchers to identify factors associated with a greater quantity of high quality physical education. The findings will be released later this year. In August, Shape Up SF hosted a series of PE Forums for administrators, teachers, parents, researchers, and community members to renew understanding of all the benefits of increased physical education and physical activity during the school day. Through the course of the assessment, the PE Advocates recognized that there are some teachers who are prioritizing physical education or who are incorporating physical activity during the school day. We want to recognize those teachers and share what strategies they are using to increase the amount of physical activity or physical education that their students receive during the school day.

Nominations for Excellence in Physical Education or Physical Activity during the school day.
The Shape Up San Francisco PE Advocates are seeking 3 elementary school classroom teachers in the San Francisco Unified School District who have demonstrated success in providing physical education or physical activity during the school day. Shape Up SF PE Advocates will develop case studies in written and video form highlighting the success of the classroom teachers in providing physical education or physical activity during the school day. Self-nominations are welcome. Please feel free to nominate more than one teacher at a school, if applicable. Applications are strengthened when efforts are school-wide.

WHEN: Nominations are due October 14, 2011.

HOW: Go to to submit a nomination.

The nominators that we select will each receive a $100 gift card to Sports Basement or Amazon, and the teacher(s) they nominate will be featured in case studies about how to successfully implement physical education or physical activity during the school day. OR they may opt to donate the $100 gift card to the school.

The deadline for nominations is October 14th.


  • To increase awareness about the benefits of increased physical education and physical activity during the school day;
  • To increase physical activity for students;
  • To decrease discipline problems; and
  • To increase attention, health, and academic success.

For further information contact Marianne Szeto at

heal zone logoBy Christina Goette

The Bayview HEAL Zone reviewed the input that the fabulous SEFA Food Guardians collected over the course of the last three months and incorporated it into a revised Community Action Plan; which was submitted to Kaiser Permanente at the end of September. Next up, HEAL Zone advisory committee members will be selected; the Advisory Committee will help guide the grant. We're hoping to do an official launch of the Bayview HEAL Zone before the close of the year and lastly, we're also hoping to bring on a project coordinator in the next month. FoodGuardians 2


By Tracey Patterson
As a part of the Shape Up San Francisco's new Bayview HEAL Zone initiative, the SEFA Food Guardians conducted a large community advice and input gathering process from June through September. By the end of September, the Food Guardians spoke with over 350 Bayview residents at community events, community meetings, focus groups at local clinics and churches, and individual interviews. The Food Guardians asked people:

  • What types of programs or changes to the neighborhood would make eating healthy and being active easier?
  • What are the current challenges that people face in making healthy lifestyle choices?
  • What are ways in which they are successfully incorporating healthy eating and physical activity into their lives?

This community input process revealed a wealth of information, notably that most residents want to see:

  • Major changes in the type, quality and affordability of food sold in local stores;
  • More variety available when it comes to local grocery stores and markets;
  • A number of people want physical activity programs made available to youth in settings that are accessible and convenient for families;
  • Many expressed a desire for local schools to make nutrition education and physical activity opportunities available to both students and their families; and
  • There is also a need for programs and activities to be located throughout the neighborhood in familiar locations that are accessible to all ages. 

As we begin working with other partners in the HEAL Zone to address these issues, SEFA and the Food Guardians will continue to focus our attention on efforts to work with retailers to have healthier products for sale in a welcoming atmosphere in local stores. As such, the Food Guardians have begun rating local grocery stores and corner markets using the SEFA Retail Standards for Health and Sustainability. These assessments will be done in over the next 6 weeks, and will be repeated annually.

Please join us at our next SEFA meeting on October 25, from 3:30-5pm at the Southeast Health Center at 2401 Keith Street.  

For more information about events and activities in District 10, check out this online calendar.

RTYD Brand 001By Marianne Szeto
In alignment with the Bay Area Nutrition and Physical Activity Collaborative's (BANPAC) theme of "Pledge the practice, pass the policy",
Live Well Livermore’s Health and Wellness Summit Live Well @ Work will inspire you to create and implement healthy polices for your employees and clients.

Friday, October 14th
9am – 11:30am 
Robert Livermore Community Center

Register for this free event. Space is limited.
The program will include interactive discussion with experts on how to bring practical and proven practices to increase wellness in your organization.  In addition to obtaining many other useful resources and tools you will also learn how to obtain a $500 mini-grant to help make these changes reality.

The keynote address will be delivered by Dan McClure, CEO of Generations Community Wellness. Generations provides physical activity and nutritional education programs and policies to economically disadvantaged communities. Their goal is to empower entire communities to create healthy, sustainable change in their environments. 

Registration begins at 8:30 am and includes a healthy breakfast.

What can I do?

Be Informed.
The Prevention Institute launched a video campaign last week called “We’re Not Buying It,” that highlights the deceptive ways that food and beverage companies target our kids with unhealthy foods—and calls for the federal government to help put the health of our kids before industry profits, by supporting federal government guidelines that would provide voluntary standards for the foods we market to kids. Get involved today!   Get Invotl Fasdfas

RPDBy Elton Pon

Join San Francisco Recreation and Parks on October 28, from 4-9 p.m., for Scaregrove, our annual Halloween family event at Stern Grove featuring carnival rides, hay rides, a haunted house, giant inflatables, live entertainment and food for sale. Cost is $8 per person for an all-access pass.
For more information, log onto

The last SuSunday Street -logos_finalnday Streets event of the year is happening on October 23 in the Mission. Mark your calendars and be sure to check for more details on the route and activities!

Food Day on October 24
The first national Food Day, sponsored by Center for Science in the Public Interest, will take place on Monday, October 24. On Food Day, Americans will push for healthy, affordable food produced in a sustainable and humane way. Thousands of events are expected to be organized to celebrate healthy and delicious eating and to solve local communities’ food problems.

Sen. Tom Harkin (D-IA) and Rep. Rosa DeLauro (D-CT) are the Honorary Co-Chairs for Food Day 2011. The campaign is backed by an advisory board comprised of anti-hunger advocates, physicians, authors, politicians, public-health experts, animal-rights advocates, and other leaders.

Check out all the San Francisco Food Day events!

sitSFGH Community Wellness Program Presents:
SFGH Community Wellness Center’s mission is to provide and promote quality, culturally and linguistically accessible wellness programs and services for the SFGH community of staff, patients, their families, and the surrounding community. Check out these Healing Moves Classes that are all FREE:

  • Mondays: Tai Chi in Spanish @ Noon (Begins Oct. 17th)
    Soul Line Dancing @ 4 pm (Begins Oct. 17th)
    Zumba @ 5 (Begins Oct. 24th)
  • Tuesdays: HeartBeet’s Cooking Demos @ Noon (10/25)
    Fusion Dance Workout* @ 3:30 pm
  • Wednesdays: Salsa* @ 5 pm
    Yoga @ Noon (Begins Oct. 26)
  • Thursdays: Fusion Dance Workout* @ 3:30 pm
  • Fridays: Bollywood* @ Noon
  • Saturdays: Meditation Class @ Noon
Visit our website for a complete schedule of events.  


California Food and Justice Coalition and Food First invite local communities to participate in the free events organized around the food justice movement this fall during the Community Food Security Coalition’s 15th Annual Conference Food Justice: Honoring  Our Roots, Growing the Movement.  Register for the conference by October 16 at

Community events offered at this year’s conference will be free and open to the public.  The conference itself has a full roster of events including workshops, short courses, plenaries and food justice tours.  Community events will supplement the conference with educational opportunities to learn about food justice and engage with other community members on the issues.

The community events will begin on Friday, November 4th with a Food Justice Film Festival at the Marriott. On Sunday, November 6th, there will be a Hunger Banquet and Food Sovereignty Prize Ceremony and Fair.  The Hunger Banquet lunch event, held at the First Unitarian Church of Oakland, will demonstrate the inequities of our food system and food access in the San Francisco Bay Area. At the Food Sovereignty Prize Fair later that day at the Marriott, organizations from across the nation will host interactive booths that share information on food advocacy work and feature speakers and the recipients of this year’s Food Sovereignty Prize.

On Monday, November 7th and Tuesday, November 8th, there will be community workshops at The California Endowment that cover topics which include urban agriculture, indigenous communities and food security and rural food security.   Also on Tuesday is a Soap Box event at Frank Ogawa Plaza, providing an opportunity for residents to hop on the soap box and share thoughts on food justice and food sovereignty. Throughout the conference, maps will be available for the public to enjoy a self-guided tour of the community gardens, urban agriculture and Community Supported Agriculture projects. 

“This year we are bringing the conference into the community and the community into the conference. The grass shoots and the grass roots are going to come together in new and powerful ways to build a better food system” said Eric Holt-Gimenez, Executive Director of Food First.

For more details about these events, please visit the website.

About The California Food and Justice Coalition
CFJC is a coalition of community-based efforts working to rebuild a food system that is sustainable and healthy for all.  We believe that access to healthy food is a basic human right and that all activities from farm to table should be socially and environmentally-just.  Our members feel the current food system is broken and that advocacy, organizing and education are key tools in addressing this problem.  The organization’s website is; Twitter: cafoodjustice; Facebook.

About Food First/Institute for Food and Development Policy
Food First is an Oakland-based organization that shapes how people think by analyzing the root causes of global hunger, poverty, and ecological degradation and developing solutions in partnership with movements working for social change. The organization's website is; Twitter: @foodfirstorg; Facebook.



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