Lululemon is in the news– again. In reply to the recent trouble for the sheerness of their yoga pants, founder Chip Wilson implied the problem is not so much the quality of the product, but the size of the thighs of the women wearing them. Read more at the
In response to the comments, Go Figure founder Kim Ellis-Durity sent this letter to media:
CHIP Wilson's comments that larger women should not try squeezing into Lululemons clothes just fuels the frustration of the average North American woman who is over a size 12 (77% of North Americans) and has difficulty finding well made, designed comfortable clothing.
My company GO FIGURE ACTIVE WEAR INC fills the need that Lululemon does not address, that is active ,leisure wear for women size 12 and over.
Hi my name is KIM ELLIS-DURITY and since 2002 my company has been designing and manufacturing active clothing for women size 12 and over.
All of our clothing is manufactured in the lower mainland. Past clients can vouch for the durability of our clothes, and yes our thighs do rub together but our pants last a very long time.
I started GO FIGURE out of frustration, not being able to find active wear to fit my body. I'm 5'10" a size 14 and consider myself a fit individual. I'm not alone.
Let's support local business who are proud to manufacture in Canada, and women who are working on their fitness at any size.
All though I don't have Lululemon's marketing budget, I do have a product which there is definitely a demand for — GO FIGURE.
I would love to have an interview with you.