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April 2010

Welcome to the April Issue

Read on to see tips on hotel sales, what new changes are happening with our Executive Leadership Certificates, get LinkedIn with eCornell, and enter to win an iPod Nano in our Testimonial contest.

Sales-driven Hotels

Daniel Edward Craig's articles, books and blog provide an entertaining insider’s look at issues in the hotel industry and are considered essential reading for travelers, hotel employees and hotel management students alike. This month, we feature a tidbit from his blog regarding sales culture in the hotel business.
“In the battle for market share, hotel managers with a background in sales have a distinct advantage. For managers who worked their way up through other departments, keeping the sales team productive and motivated can be a daunting task. Here are a few tips for ensuring your property is sales driven from the top down.

Be an advocate. As hotel manager, you need to support the sales team by educating other departments on the unique challenges of securing business. Sales people are demanding and exacting because their clients are, not because they get a thrill out of seeing operations staff sweat.

Celebrate success. A good hotel manager engages sales staff, understands their ups and downs, and acknowledges wins big and small. Drop by the department regularly, attend sales meetings, and covet your big producers.

Prospect or perish. Prospecting is like saving money: most people pay expenses first and save what’s left over: nothing. Save first by making prospecting the number one priority every day. Rest assured, the other duties will get done.”

Get LinkedIn and Get Networking!

LinkedInJoin eCornell on LinkedIn and get on board with other eCornell Alumni to share career tips, job opportunities and a vibrant discussion forum for all of our members. 

Meet your eCornell Enrollment Counselor and give him/her feedback on your eCornell experience. Recommend your Enrollment Counselor to colleagues and friends, so they may see the benefits of working with experienced professional who knows how to leverage eCornell courses to improve their career plans.

Come and see what others are saying about the benefits and career impact of their eCornell certification.

Online Video Testimonial Contest…Win an iPod Nano!

VideoeCornell wants to celebrate and encourage current and former students of eCornell with an exciting contest. This contest is open to all eCornell students and alumni. It’s easy—simply record a video testimonial (3-minute maximum suggested) about your experience with eCornell focusing on at least one of the following topics:

  • How I applied what I learned at eCornell in the workplace.
  • How an eCornell program helped me advance my career.
  • What I enjoyed most about the eCornell learning experience.
  • Why I would recommend a particular eCornell course or program to my colleagues.

Videos are posted to eCornell’s YouTube Channel. Visitors to channel are invited to rate the videos, and the top five videos (as determined by a formula incorporating ratings and number of views) will win an iPod Nano!

To enter the contest use this link.  The competition opened April 5, 2010 and ends on May 31, 2010. Winners will be announced on June 5, 2010. Winners must reside in the US or Canada.

May Deadline for Leadership Certificates

May 3rdeCornell is phasing out the Leading Management Teams and the 4-course Executive Leadership certificates. Although people love them, they are ready for a makeover.

If you are partway through and need to finish either of these certificates, please contact eCornell to sign up for your remaining courses before the May 3, 2010 deadline. If timing is an issue, remember that you will have until December to finish these certificates.
Starting May 4, 2010 you can enroll in the new 6-course Executive Leadership certificate.  This certificate will be enhanced with the addition of two courses: Unlocking your Leadership Potential and Overcoming Challenges to Leaders and Their Teams. If you’re looking for a leadership program that emphasizes personal growth and the acquisition of powerful tools for challenge management, this is it.
If you’re interested in learning more about this new certificate or how you can enroll in eCornell's last 4-course Certificate before the changeover, let’s talk! Just click on the chat button to the right and get started.


There's room for you to grow this Spring!

Increased demand for courses has led us to add sessions and seats to many classes starting April 28th and May 12th

We're Here to Help

For a quick question, a full consultation, or free demonstration - contact Lisa Hatfield at eCornell today.

Phone: 866-326-7635 x4333 Outside of US 1-607-330-3333


Cornell University Online Certificates

~ Master Certificate in the Essentials of Hospitality Management
~ Master Certificate in Foodservice Management
~ Hotel Revenue Management
~ Strategic Hospitality Management
~ Foodservice Management
~ Hotel Real Estate Investments and Asset Management
~ Hospitality Marketing


Upcoming Webinar

May 26, 2010 @ 1PM EST

“Building your Network for Maximum Career Growth” (online registration coming within days)

presented by Lisa Rangel
Director, Chameleon Resumes

Convenient Payment Plans Available

~ Everyone qualifies

~ 0% interest
~ No credit checks
~ No application forms
~ Group rates are available

Enrolling with a payment plan is easy. Simply contact Lisa Hatfield to learn more and get started.

Get on board with our First Impressions webcast

Spring has arrived and the job market is heating up!  Whether you are looking to move up or move into a new career, it’s time to review your resume and make it the tool you need to get the job you want. 


Our resident expert, Lisa Rangel, has recorded an on-demand webinar for job seekers looking for tips on how to make your resume a standout.

To watch, visit us at:

~ First Impressions webinar

focused on resume and cover letter writing



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