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Good Day!

Happy New Year!  Welcome to Reindl Bindery's sixth issue of our e-newsletter, Cutting Edge.  Our goal is to keep you informed about our company and the types of services we can provide you.  Here we are in a new year presented with new challenges and exciting opportunities.

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Word from the President

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"It's warm in the plant," I heard an employee say.  "With it so cold outside its kind of surprising that the plant could be so warm," said another person.  Hearing these comments allowed me to help them realize something.  Most all of our equipment was running thus generating extra heat in the plant.

We normally notice the heat when the seasons change, not in the middle of winter when it's so cold and our business is normally really slow.  Why is this year different?  It's different because as time passes, we see that cycles of workload don't hold to traditional patterns.  We are starting to identify this and plan for it.

Every day we hear on the news about another company that is laying off it's workers.  Every day it seems like there is more bad news in our economy than good.  We have a lot of good news at Reindl Bindery.  We are growing, adding people and servicing our customers better than ever before.  As demands on us increase, we are finding ways to adjust to address our customer's needs.  But, the best news of's warm in our plant.

David C. Reindl

 Sweet Spot Promotion

In case you haven't heard yet, we have a special promotion that is still going on.  We had noticed quite a bit of quoting for perfect binding work in 2008 and thought maybe there was something we could do to help you help your customers.

As an incentive to turn some of these quotes into live jobs, we would like to offer a price break on what we have identified as the "Sweet Spot".  The criterion for the "Sweet Spot" is any upright Perfect Binding job that has less than 12 signatures and ranges in quantity from 20M - 75M. 

For those of you who have sent quote requests that fall into the "Sweet Spot", you have already been given the special pricing.

Call one of our estimators today to find out what kind of price break you can get on your next "Sweet Spot" Job! 

We would like to thank everyone for all the opportunities to quote on various jobs.  Keep it coming and please don't hesitate to contact us with any questions.   

 Employee Bio Series -   Jenny Stone 

Continuing our Employee Bio series, we would like to introduce you to me, I am the Human Resources and Marketing Manager.  We hope you enjoy the opportunity to meet our staff and get to know a little bit about those people who you may talk to every day or those people working on your projects and behind the scenes.



I am from Milwaukee, WI originally and have been with Reindl Bindery for 2.5 years.  I handle Human Resources and Marketing.  One of the great things about my job is the variety.  Every day is something different. 

I have a BA in Art and spent the last 15 years doing marketing and advertising.  It seems most of my career I've been in positions of many hats.  That variety has certainly benefited me here.  In my role at RBC, my customers are pretty much everyone including our internal staff.  I'm a multi-tasker and love to learn so this environment allows me to do both and never get bored. Having a background in communications and the arts, I've been able to use both to a high degree.  Whether I'm creating newsletters, sending out press releases, and checking in with various customers; or making sure our staff understands everything they need to know about insurance, policies, or payroll, I get to be involved in quite a bit. 

My main approach is patience, understanding, and an open mind.  I try to listen to what people need and find creative ways to meet those needs.  In addition I need to convey news to our customers and vendors or follow up on quote requests to make sure our people are providing what is needed.  I love feedback because that gives me a basis to improve or come up with new ideas to communicate things in different ways. 

When I'm not working hard for Reindl Bindery I spend a great deal of time with my family and friends.  I love to travel and be active.  I most definitely can be found at any one of the local museums, theater, or hanging at the lake front with my dog.

To our current and future customers, I'd like to express that with Reindl Bindery, you're not just getting a vendor.  You're getting a partner.  Our people here love what they do and have been doing it for many years.  Everyone here is dedicated to giving the highest quality product possible and the quickest turnaround. 

History of Book Binding 

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Every wonder how the idea of binding books came about?  Or how our industry got to where it is today?  The history nut that I am was thinking about this the other day so I decided to do a little research.  Below is what I found through Wikipedia.  It's quite a facinating story and one that is much longer than what is layed out here, so we decided to break it up in parts.  Here is the beginning, but you'll have to wait till the next newsletter to read the rest......(teaser) 

The craft of bookbinding originated in India, where religious texts were copied onto palm leaves with a metal stylus. The leaf was then dried and rubbed with ink, which would form a stain. The finished leaves were given numbers, and two long twines were threaded through each end through wooden boards. When closed, the excess twine would be wrapped around the boards to protect the leaves of the book. Buddhist monks took the idea through modern Persia, Afghanistan, and Iran, to China in the first century BC.

Western writers at this time wrote longer texts on scrolls, and these were stored in shelving with small cubbyholes, similar to a scroll4.gifmodern wine rack. Court records and notes were written on tree bark and leaves, while important documents were written on papyrus. The problem with scrolls is that in order to read text at the end of the scroll, the entire scroll must be unwound. This is partially overcome in the second method, which is to wrap the scroll around two cores. With a double scroll, the text can be accessed from both beginning and end, and the portions of the scroll not being read can remain wound. This still leaves the scroll a problem when trying to reach a given page, one generally has to unroll and re-roll many other pages.

The first solution invented to overcome this problem was a set of simple wooden boards sewn together, around the 1st century A.D. Romans called this simple book a codex. However, it was the early Coptic Christians of Egypt who made the first breakthrough. They discovered that by folding sheets of vellum or parchment in half and sewing them through the fold, they could produce a book that could be written on both sides. Wooden boards held it together, and the whole book was slipped into a goatskin leather bag to be carried.

Codices were a significant improvement over papyrus or vellum scrolls in that they were easier to handle. But despite allowing writing on both sides of the leaves, they were still foliated-numbered on the leaves, like the Indian books. The idea spread quickly through the early churches.  The idea of numbering each side of the page appeared when the text of the individual testaments of the bible were combined and text had to be searched through more quickly. This book format became the preferred way of preserving manuscript or printed material.

Early and medieval codices were bound with flat spines, and it was not until the 15th century that books began to have the rounded spines associated with hardcovers today. Because the vellum of early books would react to humidity by swelling, causing the book to take on a characteristic wedge shape, the wooden covers of medieval books were often secured with straps or clasps. These straps, along with metal bosses on the book's covers to keep it raised off the surface that it rests on.

Thus, Western books from the 5th century onwards were bound between hard covers, with pages made from parchment folded and sewn onto strong cords or ligaments that were attached to wooden boards and covered with leather. Since early books were exclusively handwritten on handmade materials, sizes and styles varied considerably, and each book was a unique creation or a copy of it.

The Arabs revolutionized the book's production and its binding. They were the first to produce paper books after they learned the paper industry from the Chinese in 8th century. Particular skills were developed for script writing, miniature and bookbinding. The Arabs made books lighter-sewn with silk and bound with leather covered paste boards, they had a flap that wrapped the book up when not in use. As paper was less reactive to humidity, the heavy boards were not needed. Then the production of books became a real industry.

With the arrival (from the East) of rag paper manufacturing in Europe in the late Middle Ages and the use of the printing press beginning in the mid-15th century, bookbinding began to standardize somewhat, but page sizes still varied considerably.

With printing, the books became more accessible and were stored on their side on long shelves for the first time. Clasps were removed, and titles were added to the spine. The reduced cost of books facilitated cheap lightweight Bibles, made from tissue-thin oxford paper, with floppy covers, that resembled the early Arabic Korans, enabling missionaries to take portable books with them around the world, and modern wood glues enabled paperback covers to be added to simple glue bindings.

To be continued in May..............  Sewn Book.jpg




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Thank you for being a loyal Reindl Bindery Member.  We will continue to provide you valuable information and updates on a quarterly basis.  Look for our next e-newsletter in May 2009.


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