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December 2004 Newsletter

Welcome to the December 2004 edition of Bergeron Associates™ newsletter. Anticipating the need for creating presence in a different geographic location? This month’s newsletter provides you a framework for making site selection decisions and was recently published in the 2005 Handbook of Business Strategy.


This time of year is magical, crazy and undoubtedly hectic. Be sure to make time to relax, rejuvenate and enjoy the company of family, friends and colleagues. To my readers and clients, thanks for placing your trust in us and best wishes for a Happy Holiday Season!


By Carol Bergeron

Since running a business within the confines of a region or country specific economy is too limiting for many organizations today, those determined to thrive find themselves frequently considering new sites from which to conduct their operations, or a subset of their operations. There are a host of reasons, but the most common ones include the desire to establish presence in and access to new markets; tap into labor markets that meet talent requirements in terms of quantity and quality of the workforce; lower the cost of doing business; or even a combination of such reasons.


The actual methods for creating a presence elsewhere often involve make-or-buy decisions. Questions such as these dominate site selection deliberations: Should we create presence elsewhere by establishing our own operation? Or are we better off buying an existing one?  Thus mergers, acquisitions, strategic alliances become options worthy of consideration.

What’s the best approach for answering these questions in a way that sets the company off on the right course? Consider using the following approach to new site selection. It emphasizes setting up your own operation whether domestic or international:

  • Recognize organizational needs
  • Create a charter
  • Assemble the team
  • Plan the work 
  • Work the plan
  • Evaluate the experience 

To read the article in full, as it appeared in the 2005 Handbook of Business Strategy, click here:   


Outside Insights is a complimentary service to help executives with complex business problems and challenges. Clients appreciate the fresh perspectives offered by experienced business advisors and the expedient way in which they are delivered. Explore Outside Insights to see if it is right for you. If so then contact me:


2005 Schedule for Educational Workshops at
* Dynamic Coaching for High-Performance Organizations
* How to Develop a Talent Strategy: A Practical Approach to Building Competitive Advantage
* NEW How to Build a High Performance Organization - One by One

Resource for Workforce Effectiveness Information
We publish articles and an electronic newsletter filled with practical tips on how to enhance the performance of people and organizations. Click here to explore published articles:


Bergeron Associates helps build agile, robust, high-performance organizations by integrating key business and workforce strategies.

Bergeron Associates 
101 Middlesex Tpke, Ste 6, PMB 326
Burlington, MA 01803-4914

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© Copyright 2004 Bergeron Associates . This publication may be freely redistributed in full or in part as long as full attribution and our contact information, including company name, mailing address, email address, web site address and phone number, are included.

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