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  Conference Content Marketing  September 2014
Is Your Attendance Marketing Strategy Old School?
 
The way customers buy has changed significantly in the last decade, . Promotional tactics and traditional advertising aren’t yielding acceptable results for premium products like conferences. Marketers are being challenged to deliver better results, leading many to embrace content marketing.
 
Content Marketing Institute defines content marketing as “non-interruption marketing. Instead of pitching your products and services, you are delivering information that makes your buyer more intelligent…they ultimately reward us with their business and loyalty.” In essence, it’s a mindset shift - from Push to Pull marketing.
 
Conference organizers are well positioned to capitalize on this shift. Live events are viewed as the most effective of all content marketing mediums. In order to be successful, marketers must develop better plans for integrating conferences within their overall marketing strategy. They also will need the green light to put less of their best content behind a membership- and customer-only access wall.
 
Lots of global 2000 companies are making this shift. Consultants, as well as technology and service providers, are leveraging content marketing to be viewed as thought leaders. Associations were once the keepers of the profession’s information. They are going to be challenged to raise the bar, create or curate the best content and give away more to earn loyalty.
 
How are you making your marketing more pull-able?
Dave Signature
Content Marketing Friend Or Foe
 
sept 3 ways 2A growing number of your supplier members, realizing that traditional push marketing by itself is dead, are shifting their focus to content marketing. By hosting their own webinars virtual conferences, and online communities, they're competing for your members' time and share of mind. 
   
 
How To Overcome The "No Time To Create Content" Challenge
 
No TimeThe question marketers face is refreshingly simple: How can we maximize our content output in the minimum amount of time? The answer too, it turns out, isn't particularly complex: spend time only on content that works.
   
 
Take Your Event Beyond Its Venue: 4 Content Marketing Ideas
 
Sept CMI 2Implement these practical tips on how to get the best ROI out of your events through strategic content marketing. Whether your event is a road show, trade show, conference or online; use these ideas to take the conversation beyond your event.
   
New Research From The Godfather Of Content Marketing
 
CMI Video 2Get Joe Pulizzi's overview of the 2015 Content Marketing Reseach Study released last week during Content Marketing World 2014 in Cleveland. Fast forward to the 9:30 mark to go straight to the results.
   
 
Free, Gated Or Paid Content?

Free gated or paid 2
 
Content marketing continues to be a hot topic these days. But, all anyone ever talks about is using content as a lever to sell something else. How do you know when to give it all away? Or, when to hold a little back? Or, when to charge an actual fee?
 
Read More by
Jason Mlicki, Rattleback
 
Content Marketing Strategies Light The Way For Weary Travelers
 
 Sept light the way

Traditional marketing methods such as broadcast emails, web banners and magazine, radio and TV ads are fast losing their appeal. Learn how to get found instead of finding customers.
 

Read More
 
In The Content Marketing Kingdom, Third-Party Experts Rule
 
Sept Mktg Profs 
 
A March 2014 study by Nielson/inPowered MediaLab looked a three types of content-branded (company-generated), user reviews, and third-party expert. Hands down, the expert content had the most impact on buyers throughout the purchasing cycle, the study found.
 

Read More by Philip Paranicas, Marketing Profs
 
Content Marketing Playbook: 24 Epic Ideas For Connecting With
Your Customers

 
Pinterest 
 
When it comes to marketing, smart companies are striving to publish epic content - genuinely distinctive, high-relevance, high-quality content. Get the stats, tips and inspiration your need to incorporate content marketing into  your attendance acquisition plan.
 

Watch the Slide Share
from CMI and
Kranz Communications

 
See more attendance acquisition pins at 
pinterest icon
 
Audience: Marketing In The Age of Subscribers, Fans, and Followers
 
Sept Audience 2 
 
As content marketing professionals have discovered, the days of "build it and they will come" are long gone. Use your paid, owned, and earned media to gain a lasting advantage over your competition.
 

Buy the Book by Jeffrey Rohrs
 
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