|Seize the Opportunity
to Convert Newbies
If your conference is like most, nearly 40% of your attendees are first-timers. That’s a healthy funnel screaming opportunity!
First impressions…getting off on the right foot is critical, . Whether you’re onboarding new customers, employees, exhibitors, students or church members, getting people plugged in and feeling part of something is a linchpin for growing stickiness. There’s no better time or place to accelerate and achieve this than when face-to-face.
Many conferences conduct a first timer orientation. They usually run through a boring monologue about the conference program, mobile app and how great the organizer is. They may sprinkle in some shallow speed networking so the newbie can meet other first-timers.
If this sounds like your orientation, make onboarding a higher priority in conference design and communications. Be sure to intentionally design networking experiences so the newbies get to rub elbows with staff, veteran attendees and volunteer leadership. Make connecting part of your values and something that is everyone’s job.
If your team is booked solid with committee or board meetings, you’re missing the chance to convert more of your 40% into regulars. Rethink priorities, shuffle responsibilities and seize the opportunity. You may not have a second chance.
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