News from the Clubhouse: Wake up and smell the Coffee.club!
Click to view this email in a browser ►                                                                                     NOVEMBER 2014   l   VOLUME 2, ISSUE 5

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Wakeup And Smell The Coffee.CLUB!
Startup.club Launches to Support Entrepreneurs

At the recent T.R.A.F.F.I.C. conference in Miami we announced the launch of Startup.club – a new program to help entrepreneurs get a great .CLUB name and additional marketing and PR support for their business. With the growing popularity of subscription and membership based businesses (Birchbox, BarkBox, Trunk Club, Shaving.club, etc.) there are many startups that would love to use a great .CLUB domain name.  In some cases, a startup may be able to get a unique .CLUB name for a low “general availability” price, such as MiPay.club did. In other cases, a company may want to use a high profile “category killer” name for their business, such as Shaving.club.  However, the higher costs of a premium name could be prohibitive for a young startup that is also funding the launch of a new business. With Startup.club we’re making it much easier for great companies to get a great .CLUB name, by offering qualified companies an easy 10 year interest free payment plan.  In addition to the payment plan for premium names, members of the Startup.club will also get additional support from the .CLUB team, including participation in advertising, marketing and PR programs and other benefits.  These benefits are available to any qualified business that is using a .CLUB name as their primary web address, even if it is not a premium name.  

Startup.club was a big hit at T.R.A.F.F.I.C. and we signed our first Startup.club partner there, Coffee.club!  We’re excited to see more innovative companies joining the Startup.club.

You can find out more and apply for your company to join the Startup.club at 
www.startup.club

USAGE NEW 2

.CLUB Leads in Usage !

Active usage for a new domain extension is essential to it’s success and to the success of the registrars selling the domains.  One of the best ways to raise consumer awareness of a new domain extension is for the extension to be used by popular websites, whose visitors will be introduced to the domain name.  In addition, domain extensions that are actively used provide registrars with more profitable up-sell opportunities for hosting, email and other services. Lastly, domain names that are attached to active websites are most likely to renew their registrations, providing recurring revenue for both the Registry and Registrars.  For all of these reasons we are very pleased to be leading the pack in usage.

One of the primary sources for tracking data around the new domain name extensions is 
Namestat.org, which recently began tracking usage of new domain name extensions for active, highly trafficked websites. 

Namestat is tracking the number of websites in the Alexa Top Million.  As noted by the Namestat.org data  .CLUB has more websites in the Alexa Top Million than any other new domain extension.  Further, if you calculate the average usage (number of sites in the Alexa Top Million) for the next top 49 extensions after .CLUB they average 16.6  sites per domain, one-tenth of the number of .CLUB sites.  .CLUB leads with more than ten times the usage of the average.

Every day new .CLUB websites go live, and you can always see great examples of .CLUB live sites 
here.

Premium .CLUB namesPremium Name Sales

There is continuing robust marketplace for premium .CLUB names as well as an active aftermarket. Many .CLUB names are listed at Sedo, including names being offered by others in the secondary market.  Some of our super-premium names are available through Right of the Dot.

Recent reported sales include:

Coffee.club - $100,000* 

Joy.club - $10,000

Next.club - $4,500 

Ritz.club - $7,500 

Diet.club - $10,000 

*Coffee.club is part of our Startup.club program, being paid in 10 equal annual installments

   
In The News 


 Both Amazon & Google Lose New gTLD .CLOUD Private Auction
 

South Florida Business Journal talks about .CLUB's Success 

 
CTV News talks about Colin Campbells .CLUB Venture

Mid-Autumn Festival 2014
With
TLD Registry

The Mid-Autumn Festival is a harvest festival celebrated in China. The festival is held on the 15th day of the eighth month in the Chinese calendar, during a full moon, which is typically in September or early October in the Gregorian calendar, within 15 days to the autumnal equinox. 

To celebrate this year's Mid-Autumn festival with our many friends and partners in China, .CLUB co-hosted parties in both Beijing and Xiamen along with our friends at TLD Registry, the registry for .在线 (Dot Chinese Online) and .中文网 (Dot Chinese Website).   

Both events were well attended and everyone enjoyed the fun and prizes, including our grand prize winners of the premium names "Woaibeijing.club" and "Woaixiamen.club" (I love Beijing.club and I love Xiamen.club).  



Click here for a video of the highlights from the party.
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 On the Road....AGAIN!
Upcoming Events in ASIA!

It seems like the .CLUB team is always on the road between events and meetings with registrar partners around the world.  Recent trips included Beijing, Xiamen, London, Cologne, Istanbul, Kiev, Hyderabad, Mumbai, Los Angeles, Amsterdam and included events such as HostingCon, DMexco, ICANN51, World Domain Day and more.

Upcoming trips between now and the end of the year include World Hosting Day Tokyo and World Hosting Day Beijing, as well as HostingCon India. If you will be at any of these events, please let us know to set up a meeting or visit the .CLUB booth.

If you're interested in attending, you can register for WHD Tokyo by using code "KAH3ZTP" and for WHD Beijing using the code "GCHB4QXL". 


Get A SPECIAL PRICE for
 
NamesCon 2015 !

In January the .CLUB team will be in full force at the second annual NamesCon show.  This year NamesCon was a big success and this coming year it is expected to be even bigger, January 11-14, 2015. If you're interested in attending, use the code ".ClubrocksNC2015" for tickets at the low $299 price (good until December 1st.)

We look forward to seeing you in Las Vegas in January.
 


awards

.CLUB Wins at T.R.A.F.F.I.C East 2014

The entire .CLUB team was honored to be acknowledged by our partners and peers at the 10th Annual T.R.A.F.F.I.C. conference held at the historic Fountainbleu Hotel in Miami.  

Known as one of the premiere and more influential domain industry events, T.R.A.F.F.I.C. features informative panels and presentations, outstanding business and networking opportunities, and of course, the highly regarded T.R.A.F.F.I.C. AWARDS.

We were in excellent company with our fellow nominees for “Most Promising New gTLD” and “Best Marketing of a New gTLD” and shared the moment with the well-deserved winners in other categories. Congratulations to all the TRAFFIC Award winners.


Click here for the full list of winners.

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 Featured Live .CLUB Site:
TheDudes.
club

One of the most popular new .CLUB websites is the aptly named “TheDudes.club.”  The website is a go-to place for all things men are intrested in. It covers articles from Sex & Dating to proper nutrition, health and fitness, as well  as business articles, sports and tips about making money. The founder of thedudes.club told us that he chose a .club domain because it fits perfectly for the modern gentleman's club and that his plan is to create a large community of dudes who can read about intresting stuff and comment and share their knowledge.

Cool, dude! Now we need someone to create a similar club for the ladies!  Is that you?


Click here for more live sites! 


Meet the .CLUB Team: 
Michele Van Tilborg

Branching out and branding a TLD is a essential task and and for this we have Michele Van Tilborg. Michele fits perfectly in the team with a wide range of knowledge as it applies to the ever evolving domain name ecosystem. Michele held a lot of positions along her career like CMO of Moniker and SnapNames, both industry leaders in the domain name space. Michele brings over 20 years of experience in product management and international business and she enjoys connecting consumers to products and services that have an impact on the quality of people's life. She is a big believer in renewable energy source and she dreams of owning ECO.club someday.

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Join the .CLUB!   
 
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