Sample Content Marketing Timeline for Small Business—Month Three
Jeff Hirz, Dynamics Online's Media and Content Marketing
Creating and executing a content marketing strategy isn’t
as hard as it seems, and we've done much of the up-front
planning so you don’t have to. In this monthly series, we
walk you through how to implement a content marketing
campaign by allocating no more than 5-6 hours each week.
With month three, we’re beginning to create longer pieces of
content our audiences will have to fill out forms to
The Benefits of Creating Downloadable Content (DLC):
- Creating larger, downloadable content pieces will
help to solidify you as the expert in your industry and
give your followers a little more meat to break up the
potential monotony of the blog posts.
- Gives you a platform and the opportunity to delve
more deeply into different areas within your industry,
moreso than a blog post could.
- Provides an avenue to collect customer information
like names and email addresses. It's crucial to gate
your content and make the potential customer provide
their information. This will allow you to measure the
success of this and future campaigns more effectively,
now that you have the ability to track individual
behavior patterns. (Note: Also allows for
personalization of future content!)
Read the complete blog post to learn more >
Read Month One of our series here >
Read Month Two of our series here >
The King Group
Dynamics Online implemented a mobile-friendly redesign with a more
dynamic, interactive home page, fluid content layouts and custom
page templates, providing The King Group with more control
over their page content and the in-house ability to expand their web
presence. The Dynamics Online team also strategically placed forms
throughout the site to help increase lead generation.
The King Group is a Cleveland-based commercial real estate firm
focused on the acquisition, development, leasing and management of
office, medical, residential, and multi-use properties. The company
acquires, develops, and manages its properties to maintain and
create value for itself and its shareholders.
Visit TheKingGroup.com >
EGC Enterprises, while relatively new to Twitter, is
nonetheless implementing a stellar social strategy. EGC's flexible
graphite engineers serve technology companies in aerospace,
automotive, petroleum, refining, drilling and chemical processing
worldwide. By consistently posting relevant content, they are
establishing themselves as industry experts and expanding their
reach, one follower at a time.
Our team volunteered at The Gathering Place in Beachwood, folding
many boxes of T-shirts in preparation for the “Race for the Place.” The race
raises funds so that the Gathering Place can continue to offer a wide array
of services, free of charge, to those touched by cancer. With more than
4,100 registrants, there were plenty T-shirts to fold, and we were happy to
The Dynamics Online team, plus John Nally from
Diabetic Promotions, saw
mitts, pennants, jerseys and more from past and present at the “Chasing
Dreams: Baseball & Becoming American” exhibit at the Maltz Museum of
Jewish Heritage. Our visit to the museum is part of our outreach to get
to know the Beachwood community.
Beachwood Chamber Business 2 Business Show will be held on September 9th
at the DoubleTree by Hilton Beachwood from 3-6:30 p.m. Dynamics Online will
sponsor and exhibit!
Dynamics Online, Inc.
23811 Chagrin Blvd.
Beachwood, Ohio 44122
Find us with Google Maps
phone: (216) 292-4410