Dynamics Online, Inc.
August, 2015    

Internet Marketing Insights


Powerful Data Structuring in WordPress Website Design

By Bruce Newburger, Dynamics Online's President

The design benefits of WordPress are well known: off-the-shelf design templates (themes), blogging, easy page building and content editing that's as simple as editing your Facebook profile. But a very powerful and mostly unknown data structuring tool lurks just beneath the surface, and unleashing its power can be the key to effective structuring of a WordPress website.

This tool is custom post types (CPT).

What is a Custom Post Type?

CPT is an abstraction of the familiar structure behind blogging. A blog is a series of posts that include a title, publication date, and article content. Posts are also assigned to an author and one or more categories and tags that further describe the blog post, like how adjectives color a noun.

If you generalize the blog post concept, consider that a "post" can simply be any data record with fields that match whatever real-world component you want your website to represent. If your business is a medical group and you want your website to list doctors' bios, then you can define a custom post type called Doctor, and then define custom fields for "date joined the practice," "medical school attended," and "biography." Think of these elements as part of the noun—they are parts of the "thing" that make it what it is.

The next step is to better describe your custom posts with categorization that can also apply to other posts. Using the doctor example, categories can include Medical Specialty or Offices Staffed. Each category set, called a taxonomy in WordPress, can then be applied to other posts in the same type. In other words, you can apply the specialty of Pediatrics to three of the eight doctors in the practice. A post can be categorized with more than one value, for example, if one doctor has multiple specialties and works in two or three different office locations. You can see now that such a structure would easily support a website feature that would allow a site visitor to narrow down the available doctors to those who practice pediatrics in the nearest office location.

Read the complete blog post to learn more >


National Enterprise Systems

National Enterprise Systems

National Enterprise Systems is a full-service debt collection agency based in Solon, Ohio. They offer a wide range of accounts receivable management services and were looking to update their website to a more engaging and impactful design.

Dynamics Online designed the site to reflect hard-copy collateral NES had produced, resulting in a mobile-friendly site with a more dynamic, interactive home page and custom sidebar layouts. This allowed National Enterprise Systems to better promote job opportunities and capitalize on industry trends by publishing blog posts.

Visit NES1.com >

EGC Enterprises, featured in our last Social Success, decided to shake things up last month and launch an innovative recruitment strategy: Facebook Advertising! Using a geo-demographically targeted Facebook Marketplace ad, EGC was able to drive nearly 1,000 potential applicants to its dedicated recruitment landing page, earning themselves another spot in this newsletter. The company's flexible graphite engineers serve technology companies in aerospace, automotive, petroleum, refining, drilling and chemical processing worldwide.

EGC on Facebook



We extend congratulations and best wishes to Jeff Hirz, our social media and content marketing manager, who recently got married. The wedding took place on a picture-perfect day, July 25, at Adventures on the Gorge in Lansing, West Virginia.

B2B Show

The Beachwood Chamber Business 2 Business Show will be held on September 9th at the DoubleTree by Hilton Beachwood from 3-6:30 p.m. Dynamics Online will sponsor and exhibit!


Dynamics Online, Inc.
23811 Chagrin Blvd.
Suite 315
Beachwood, Ohio 44122

Find us with Google Maps

phone: (216) 292-4410

© 2015, Dynamics Online, Inc.

Click here to forward this email to a friend