EUROPEAN MOBILITY WEEK News April 2016
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April 2016
 
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Malmö and Murcia revealed as mobility award winners

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Murcia (Spain) and Malmö (Sweden) have been announced as the winners of the EUROPEANMOBILITYWEEK Award 2015 and the 4th Sustainable Urban Mobility Planning Award respectively. The winning cities received the awards from Commissioner Karmenu Vella, responsible for the Environment, and Director-General for DG MOVE Henrik Hololei. The award ceremony was held in the Théâtre du Vaudeville in Brussels (Belgium) on 20 April.

Murcia was congratulated for taking steps to promote active modes of travel such as walking and cycling. Taking the stand, Mr Vella praised all who take part in EUROPEANMOBILITYWEEK pointing out that it is the residents who are the real winners. Murcia’s fellow finalists for the EUROPEANMOBILITYWEEK Award, Lisbon (Portugal) and Palma de Mallorca (Spain) were also commended for their efforts.

Malmö received particular praise for their commitment to creating a multimodal transport network, making it easier to complete journeys sustainably. The other finalists for the SUMP Award, Utrecht (The Netherlands) and Vienna (Austria) were complimented for their own work in integrating different transport modes. Mr Hololei affirmed that “Europe can and should be a world leader in sustainable mobility solutions”.

To view the videos highlighting finalists’ achievements, visit the EUROPEANMOBILITYWEEK YouTube channel. To view photos from the ceremony, visit the EUROPEANMOBILITYWEEK Flickr account.

Image: Ezequiel Scagnetti, European Commission

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Registration opens for EUROPEAN MOBILITY WEEK 2016

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Local authorities across Europe can begin registering their participation in this year's EUROPEANMOBILITYWEEK. By registering, each city will be displayed on the updated EUROPEANMOBILITYWEEK website and will count towards their country’s total participation figure. The registration form is available in 28 languages.

The campaign's National Coordinators met at the EUROPEANMOBILITYWEEK workshops in Brussels (Belgium) on 20 and 21 April to exchange ideas and information on how to better support cities and towns participating in the campaign, as well as on sustainable mobility more generally. A number of different EU-funded mobility projects were showcased, as well as successful local mobility campaigns from countries such as Portugal and Slovenia.

Image: Dancing in the Square - © City of Ljubljana (Flickr) by "EUROPEAN MOBILITY WEEK", licensed under CC BY 2.0

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Important campaign resources for EUROPEAN MOBILITY WEEK 2016 now available

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EUROPEANMOBILITYWEEK has released the updated Communication Toolkit, Visual Guidelines and Thematic Guidelines for the 2016 edition of the campaign. The Toolkit provides the components to create materials to promote EUROPEANMOBILITYWEEK activities, while the Visual Guidelines lay out the rules for doing so.

Materials available include templates for official EUROPEANMOBILITYWEEK posters, social media banners, and powerpoint presentations. Relevant fonts, logos, and illustrations are also included.

The Thematic Guidelines give an introduction to this year’s theme, which is ‘Smart and sustainable mobility - an investment for Europe’. Campaigns in participating cities and towns are encouraged to think about how using sustainable modes of transport can strengthen local economies, such as by making city centres more pleasant places to do business, or cutting time and money spent in traffic congestion.

For more information, visit the Campaign materials and Design materials pages.

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INTERVIEW: Greek National Coordination

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1. 2015 was the most successful year for Greece in terms of participation in EUROPEANMOBILITYWEEK. What are your ambitions for this year?
 

“Our main ambition is to increase the number of registered municipalities to 100 in 2016”


Our main ambition is to increase the number of registered municipalities to 100 in 2016, spreading the campaign’s message and promoting sustainable mobility more widely to the general population. We will do this by using the Ministry of Environment and Energy‘s communication channels to attract more political support, as well as creating a network of local sustainable mobility coordinators in Greek municipalities. These local coordinators will attend national orientation conferences to share ideas and experiences, and get support for organising EUROPEANMOBILITYWEEK activities in their cities. We will also focus more on Greece’s many island municipalities, which experience particular challenges in developing sustainable mobility.

2. What made the difference last year, and what advice can you give to national coordinators who want to greatly increase the number of participating cities?
 

“The translation of all materials in Greek was extremely helpful”


Despite the challenging political situation in 2015, we persisted in promoting the idea to the new government and ensuring their support. We also made use of every possible contact and means of communication. The translation of all materials in Greek was extremely helpful and we proceeded in developing new material that was relevant to the situation at the time (such as making reference to elections and ‘voting’ for sustainable means of transport).

We advertised the campaign very early on through the ministry’s webpage and social media channels. As we found that last year’s Call to Action (‘Choose. Change. Combine’) was mainly applicable to bigger cities, we asked municipalities to be creative and adapt this to their local context.

3. What motivates Greek cities to participate in the campaign?
 

“The economic crisis has led Greeks to reduce the use of their private vehicles”


We believe that Greek cities are greatly encouraged to participate due to the potential for sustainable mobility to make cities more sociable. This can support economic growth, as well as improve the local environment and the welfare of residents. Additionally, the economic crisis has led Greeks to reduce the use of their private vehicles and increase the use of public transportation, cycling, and walking, and this is an opportunity to demonstrate the benefits of these modes.

4. Given Greece managed such a remarkable increase despite a very difficult financial situation, what advice would you give to others facing limited budgets?
 

“It is important to plan all your activities in a timely way”


It is extremely important to coordinate with institutions and groups in cities, as well as different stakeholders who could support your campaign activities. This can include community groups, local non-governmental organisations, and cultural and scientific institutions. It is also important to plan all your activities in a timely way. Transport companies may be persuaded to contribute, as they will benefit from increasing trips on public transport.

However, we must recognise that the situation that national and local coordinators face depends a lot on the situation and culture of their countries, and our advice is based solely on our own experience. Our guiding motto ‘do the small things right with great heart!’ has allowed us to stay realistic but ambitious when planning activities and taking decisions.

Image: Podilatiki Apo-Drasi Pierias, licensed under CC BY 2.0
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Feedback? Questions? Let us know! Contact us at: mobilityweek@iclei.org.
EUROPEANMOBILITYWEEK is the European campaign on sustainable urban mobility, organised with the political and financial support of the Directorate-General for Mobility and Transport of the European Commission. Learn more about the campaign: www.mobilityweek.eu




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